The (Untapped) Earning Potential of Property Signage

AND WHY THE RIGHT PARTNER MATTERS

At Orange Barrel Media we understand that maximizing your property’s NOI is your number one priority. As a leading national media company with a portfolio of unique displays in 24 of the top urban markets across the U.S, we know how to drive property revenue: by increasing desirability and impact of our partner’s properties through the application of iconic wallscapes and spectacular digital displays. Approached thoughtfully, considering the design, content, and community alike, our displays can increase our partner’s net operating income by over 25%. A recent example involves a large mixed-use development at the famed Los Angeles intersection of Sunset Boulevard and Vine.

Sunset + Vine

Following a competitive review by the new property owner, OBM was awarded a lease for the signs in the development and immediately assumed sales and management of the existing signs. On a same-sign basis, OBM’s 2008 sales of Sunset + Vine virtually doubled the previous year’s, and 2021 sales achieved a 135% increase over the previous media company’s performance.

Our singular focus on premium non-standardized formats allows us to treat each project individually, achieving maximum revenue per display. Many traditional outdoor media companies sell large sign packages, using a quantity over quality approach. OBM, on the other hand, approaches each sign individually, marketing its unique set of attributes to the highest and most strategically aligned advertiser. This laser-focused dedication results in exceptional revenue for our partners as their extraordinary real estate is not averaged with less valuable properties.

Sunset + Vine

Following a competitive review by the new property owner, OBM was awarded a lease for the signs in the development and immediately assumed sales and management of the existing signs. On a same-sign basis, OBM’s 2008 sales of Sunset + Vine virtually doubled the previous year’s, and 2021 sales achieved a 135% increase over the previous media company’s performance.

Our singular focus on premium non-standardized formats allows us to treat each project individually, achieving maximum revenue per display. Many traditional outdoor media companies sell large sign packages, using a quantity over quality approach. OBM, on the other hand, approaches each sign individually, marketing its unique set of attributes to the highest and most strategically aligned advertiser. This laser-focused dedication results in exceptional revenue for our partners as their extraordinary real estate is not averaged with less valuable properties.

Sunset + Vine

Following a competitive review by the new property owner, OBM was awarded a lease for the signs in the development and immediately assumed sales and management of the existing signs. On a same-sign basis, OBM’s 2008 sales of Sunset + Vine virtually doubled the previous year’s, and 2021 sales achieved a 135% increase over the previous media company’s performance.

Our singular focus on premium non-standardized formats allows us to treat each project individually, achieving maximum revenue per display. Many traditional outdoor media companies sell large sign packages, using a quantity over quality approach. OBM, on the other hand, approaches each sign individually, marketing its unique set of attributes to the highest and most strategically aligned advertiser. This laser-focused dedication results in exceptional revenue for our partners as their extraordinary real estate is not averaged with less valuable properties.

The bottom line?

We help our partners to maximize the potential of their property, merging aesthetic enhancement with entitlement expertise for superior revenue delivery. Reach out to learn how we can do the same for you.

Contact Us

Los Angeles Office:
9165 Sunset Blvd, West Hollywood, CA 90069

Midwest Office:
250 N Hartford Ave, Columbus, OH 43222

New York Office:
379 West Broadway, New York, NY 10012