OBM presents the two most impactful LED units in the bowtie of Times Square. Unlike most Times Square displays, which offer a parallel read to traffic, the 1515 Broadway displays cantilever out to create a dominant read to north and southbound traffic on Broadway and 7th Avenue, as well as crosstown traffic on 44th and 45th Streets. Located on the Minskoff (Lion King) Theatre, and adjacent to the TKTS booth, as well as hundreds of stores, restaurants, and attractions, there is simply no more centrally located displays in Times Square. Featuring 10mm surface mount LED units, these displays will be prominently featured in ABC Good Morning America, MTV, New Years Eve, and other tv coverage. Offering the full suite of interactive, social, and other technologies, these displays offer the single most sophisticated format to plant your flag in the crossroads of New York City.